The aim of this area is to create value through the use of large volumes of data to manage hyper-personalized messages and the relationships between them in a segmented way.
According to the McKinsey Global Institute report “Big Data: The next frontier for innovation, competition and productivity,” B2C companies increase profits by 60% by 2020, by adopting big data techniques.
B2C specifically, in the future companies will use customer knowledge to improve their participation thanks to the evolution of segmentation and personalized communication, strengthening relationships providers and third with a higher level of information.
In Meydis we have developed the first Marketing Management in the cloud as a result of +4 years developing, analyzing in detail the communication with customers and management projects co-branding in different industries (retail, finance, entertainment, …).
From our experience, marketing teams have to overcome high technology and consulting barriers when developing projects customer commitment.
The huge cost and burden of specific work and expensive–resources requires the integration of complex technology to manage customer life cycle and behavior in a systematic way eventually become a problem. We have steps to minimize the impact on your business tools.
This is the leitmotiv behind Relational Messages: simplify and accelerate programs customer engagement, provide market information and ease of use regardless of the platform.